Lead generation · Google Ads
$18.42 per conversion for a service business.
49 conversions from 19,000 impressions on $902 in ad spend, using intent-based targeting built for steady lead flow.
$18.42
cost per conversion
$18.42
Cost per conversion
49
Conversions
19K
Impressions
$902
Ad spend
The goal
What the campaign was built to do.
A service business lives on a steady flow of qualified inquiries. The goal here was lead volume at a predictable cost, reaching people already searching for the service instead of paying to be seen by everyone.
The numbers
What the results actually mean.
A plain-English look at each metric in the screenshot above.
Cost per conversion
$18.42
Each tracked lead action, such as a form fill or phone call, cost about $18 in ad spend. That is the number to compare with what a new customer is worth to you.
Conversions
49
49 tracked conversions on $902 of spend. Small, controlled budgets are a good way to prove a campaign works before scaling it.
Impressions
19K
The ads were shown 19,000 times, which works out to roughly 2.6 conversions for every 1,000 impressions. Tight targeting means a high share of that attention turns into action.
How we work
How we run campaigns like this.
The same process behind every Google Ads account we manage.
Campaigns built around your offer
Account structure, keywords, and local targeting are set up around the services and products that make you money.
Intent-based keyword targeting
We go after people actively searching for what you sell, and add negative keywords so you stop paying for irrelevant clicks.
Ad copy that gets tested
We write ads that speak to your ideal customer, then test and refine them over time.
Conversion tracking from day one
Form fills, calls, and bookings are tracked, so every number you see is tied to a real action.
Monthly reports and strategy calls
Plain-English reporting and a one-on-one call each month to review what is working and plan what is next.
Takeaways
What to take from it.
Intent-based targeting puts your ads in front of people actively searching, which is why a modest number of impressions can still produce dozens of leads.
Cost per conversion is the number that makes lead generation plannable. Once you know it, you can decide how much spend your business can support.
A campaign at this size is a proof of concept. Budget can increase as the cost per conversion holds steady.
Figures come from the Google Ads account shown above, and the client name is kept confidential. Results depend on the business, market, offer, and budget, and are not a guarantee of future performance.
Keep reading
More case studies.
Your turn
Want numbers like these?
Tell us about your business and we will show you what Google Ads could look like for you. Free consultation, no obligation, no contracts.