Local business · Google Ads

75 conversions for a local business entering new markets.

75 conversions from 25,500 impressions on $1,520 in ad spend at $20.27 per conversion, building visibility in new areas.

$20.27

cost per conversion

$20.27

Cost per conversion

Conversions

25.5K

Impressions

$1,520

Ad spend

The goal

What the campaign was built to do.

A local business moving into new markets needs to be found by customers who have never heard of it. The goal was to get in front of people searching in those areas and turn that visibility into real inquiries, at a cost that made sense.

Google Ads analytics for a local business expansion campaign — Screenshot from the Google Ads account.

The numbers

What the results actually mean.

A plain-English look at each metric in the screenshot above.

Cost per conversion

$20.27

$1,520 in spend across 75 conversions averages out to about $20 per tracked lead action, a competitive cost while the business was still building awareness in new areas.

Conversions

75 tracked conversions, such as calls and form fills, from a campaign built to put the business in front of new customers.

Impressions

25.5K

The ads appeared 25,500 times, about 2.9 conversions for every 1,000 impressions. That is real visibility in front of new customers, with leads to show for it.

How we work

How we run campaigns like this.

The same process behind every Google Ads account we manage.

Campaigns built around your offer

Account structure, keywords, and local targeting are set up around the services and products that make you money.

Intent-based keyword targeting

We go after people actively searching for what you sell, and add negative keywords so you stop paying for irrelevant clicks.

Ad copy that gets tested

We write ads that speak to your ideal customer, then test and refine them over time.

Conversion tracking from day one

Form fills, calls, and bookings are tracked, so every number you see is tied to a real action.

Monthly reports and strategy calls

Plain-English reporting and a one-on-one call each month to review what is working and plan what is next.

Takeaways

What to take from it.

Entering a new market is a visibility problem first. Search ads let a business show up the moment someone nearby looks for its service.

Impressions build familiarity that supports the business beyond the clicks themselves.

Tracking every conversion from day one means expansion decisions can be based on real cost per lead in each area.

Figures come from the Google Ads account shown above, and the client name is kept confidential. Results depend on the business, market, offer, and budget, and are not a guarantee of future performance.

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