E-commerce · Website
A clean, product-first storefront for a supplement brand.
The online store for Palmetto Nutraceuticals, with a custom-built e-commerce backend and a storefront designed to put two products front and center, show credibility early, and make buying simple.
Industry
Health and wellness e‑commerce
Project
Custom online store and backend
Pages
10 key pages
Built with
Custom e‑commerce backend
The goal
What the site had to do.
A new supplement brand has to earn trust before it earns a sale. The store needed to show the products clearly, put the credibility signals (made in the USA, third-party tested, 30-day guarantee) where shoppers see them first, and make it easy to buy one product or both, on a backend built around how the business actually sells.
What we built
The pieces that make it work.
Everything below is live on the site today.
Product-first homepage
The hero pairs the brand message with the product bottles and two direct "Shop" buttons, so shoppers reach a product page in one click.
Shop by collection
Collection cards for each product and for a bundle, so shoppers can pick what they need most or buy both.
Trust badges up front
Made in USA, third-party tested, and a risk-free 30-day guarantee sit right under the primary buttons.
Individual product pages
A dedicated page for each product and the bundle, plus about and FAQ content that answers common questions before checkout.
Custom-built e-commerce backend
The store runs on a backend we built ourselves, with a shopping cart and customer accounts, so the business is not boxed in by an off-the-shelf store platform.
Email sign-up and store policies
A mailing list sign-up with clear consent language, plus shipping, refund, privacy, and terms pages in place for a store ready to take orders.
Design decisions
Choices that shaped it.
Two products, two clear paths. Each product has its own button and collection card, with a bundle for shoppers who want both.
Credibility before copy. Trust badges sit directly under the buy buttons, where doubt shows up first.
A calm green and white palette reads as clean and health-focused, and the product photography does the heavy lifting.
A plain-language FAQ answers how to take the products, where they are made, and how ordering works, right on the page.
A custom backend means the store can grow and change with the business instead of waiting on a platform's roadmap.
Under the hood
Pages and technology.
Key pages
Technology
Modern, fast-loading pages that work on phones and desktops and are straightforward to keep updating.
Keep reading
More case studies.
Your turn
Want a site like this?
Tell us about your project and we will send a free quote within one business day. Pricing starts at $499, with custom design and no generic templates.